Black Label CraftClay can be used as a pre-styler before blow drying, simply spread through towel dry hair and blow dry into desired shape. Heating the product will also activate the key ingredients within the product itself and ensuring an easy application.
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All beneficial for a thick, healthy head of hair and those of us with sensitive skin or unruly curly and frizzy hair.Ĭlay has a smooth but firm texture so ensure, before applying, that the product is heated thoroughly between the palms to provide easy distribution through even the thickest of hair, creating texture and hold without leaving any of that thick residue that some clays will.
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In a nutshell, it’s packed full of minerals and nutrients, promoting hair growth by naturally healing and nourishing the hair and scalp. Allowing natural oils to reside whilst drawing out impurities. Bentonite is very fine and makes hair feel thicker by adding body and volume to the individual hair strands, providing a hold and texture that will last through the day. One of the more premium ingredients is Bentonite, a completely natural but rare volcanic ash. You really can’t go wrong with a paste, an excellent first step away from ‘traditional gels’ (we all know a friend still rocking the wet look spikes of the nineties and early noughties).Īll clay products have one thing in common, you guessed it, they all contain a clay ingredient in their formulations and, because of this, they can range from very thick to a very creamy consistency. Black Label’s ShapePaste works well applied pre-blow dry, locking in volume and added much needed texture for a firm hold and matte finish. Paste should be warmed between the fingers or palms and worked through your hair, ensuring even distribution as, once applied, the paste will cool and re-thicken, locking your desired style into place. Be it a textured quiff, crop cut or modern pompadour and because they’re water based they also wash out super easy. Most products out there offer a matte finish or a very slight shine to the hair and, being the most versatile styling product, paste works with virtually any hairstyle. Hair styling pastes typically have a consistency ranging from a thick paste to a tacky glue with a medium to very firm hold.
There isn’t really a clear definition of ‘hair paste’ but they all have similarities when it comes to the look and feel of them.
Black Label offer ShapePaste, CraftClay, Pre-Styling Spray and Volume Powder, so we’re going to start with these.
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